Advertising Age Names Colgate Country Showdown in Top 10 Leading Brand Events

Thursday, 22 March 2007 13:50

(Nashville, Tennessee -- March 22, 2007) The Colgate Country Showdown is among the Top 10 Leading Brand Events in Advertising Ageâ€™s March 19th issue. Advertising Age is at trade publication of the communication, advertising, and marketing industries. Dean Unkefer, President of Special Promotions, Inc. and producer of the Colgate Country Showdown stated, "The advertising and marketing executives at Colgate and I are delighted to be recognized with national promotions such as NASCAR, Harley-Davidson Reunion, etc."

The Colgate Country Showdown is the nationâ€™s largest and longest running country music talent search. Each year, more than 50,000 artists compete in local competitions throughout the U.S. All participants are judged on the following criteria: vocal/instrumental ability, originality of performance, stage presence/charisma and talent.

Past winners include Brad Paisley, Garth Brooks, Martina McBride, Billy Ray Cyrus and Sara Evans. The 2007 National Final event took place at the Ryman Auditorium with Grammy award winning LeAnn Rimes hosting the show. The winner Megan Peeler, representing WKSK West Jefferson, North Carolina received the $100,000 check at this year's competition.

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About Colgate: Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods. For more information about Colgate's global business, visit the Company's website at http://www.colgate.com.

For more information on the Colgate Country Showdown visit www.colgatecountryshowdown.com.

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