Nashville, TN - November 16, 2009 - For the second time in its 100 year history, BC Headache Powder is represented by a country music entertainer. In the mid 1970s it was Faron Young. In 2009, it's Trace Adkins, the country music superstar, who has been an esteemed member of The Grand Ole Opry since 2003, and wasa finalist on the NBC reality show "The Celebrity Apprentice" in 2008. He also received the Academy of Country Music's 2008 Single of the Year Award for his chart-topping hit, "You're Gonna Miss This." 
 
"I'm very particular about attaching my name to products or causes, unless it's something I use or believe in," said Adkins. "My relationship with BC Headache Powder is personal and runs deep. I still remember when my grandfather gave me my first BC. I even remember the product advertising jingle from the 70's. I am proud to be representing BC, especially on tour in front of thousands of fans."
 
As a spokesperson for the next two years, Adkins will record radio ads, be included in images at retail stores and on BC's website (www.bcpowder.com), perform songs at exclusive events, and conduct a BC Headache Powder sponsored concert tour in 2010 that will include more than 80 national concert stops. Currently, Trace is sponsored by BC Headache Powder for 38 tour stops on the "Shine All Night" Tour with Martina McBride.
 
"Regular, hardworking people will now share the spotlight with Trace Adkins to tell the story of how good and fast BC works on headaches and tough body pain," said Darren Singer, VP Marketing BC Powders. "Once we heard Trace's personal history with BC, which has spanned three generations, we had to make him another member of our storytelling team. He is a tremendous asset to us and a huge draw for people who work hard for what they have."
 
About Trace Adkins
Trace Adkins is a multi-faceted entertainer who has achieved unprecedented success as a performer, musician, author and actor. Since launching his career more than a decade ago, he has clearly earned his place among the most identifiable and important artists of his generation. Adkins has built a strong fan base by recording songs that possess insightful lyrics and cover a wide range of interests --many from his own life experiences. He has had 27  charted singles,  with 14 hits breaking into the Top 10. Adkins' albums have achieved gold or multi-platinum status, with three making their entry at #1.  His current single,  "All I Ask For Anymore" is #15 on Billboard's Country Singles Chart and is still on the rise. The song  is from his latest album, TRACE ADKINS "X" (Ten). This fall,  Adkins will co-headline a tour with Martina McBride.  For more information, visit www.traceadkins.com.
 
About BC Powder
BC Powder®, which was first introduced in 1906 by Bernard and Commodore Council, offers temporary relief for discomfort associated with headaches, minor body aches and fever. Because BC is a powder, it gets into your bloodstream fast to provide fast, effective relief.

 

 
About GlaxoSmithKline
GlaxoSmithKline - one of the world's leading research-based pharmaceutical and healthcare companies - is committed to improving the quality of human life by enabling people to do more, feel better and live longer. For company information visit: http://www.gsk.com.
 
About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette® and NicoDerm®CQ®, and Commit®, as well as many medicine cabinet staples -- alli®, Aquafresh®, Sensodyne®, and TUMS® -- which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.